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What is another word for rebranding?

Pronunciation: [ɹɪbɹˈandɪŋ] (IPA)

Rebranding is the process of changing the brand identity of a company or product. There are many synonyms for the term rebranding that can help to give a fresh perspective. One synonym for rebranding is brand relaunch. This term suggests a more strategic approach, emphasizing the importance of a fresh start. Another synonym for rebranding is brand revamp, which emphasizes the concept of improving and refreshing the brand. Some other synonyms for rebranding include brand reconstruction, brand transformation, and brand overhauling. These terms suggest a more significant change, indicating a complete overhaul of the brand strategy and image. Regardless of the chosen term, rebranding resides in a process of growth and improvement in evolving markets.
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What are the hypernyms for Rebranding?

A hypernym is a word with a broad meaning that encompasses more specific words called hyponyms.

Usage examples for Rebranding

Anybody that can't do a better job of rebranding than this, ought to try another line of business.
"Judith of the Godless Valley"
Honoré Willsie
I needn't tell you-they're rebranding farmers' calves or hiding from the police!
"Ranching for Sylvia"
Harold Bindloss

Famous quotes with Rebranding

  • In secrecy, bureaucracies grow large, ungainly and unaccountable to those they are meant to serve. When there is no fierce spotlight of public accountability shining, there is no pressure to ensure systems are streamlined or even working. What you find throughout any bureaucracy protected by secrecy is a cesspit of illogic and waste. And because the state keeps rebranding, shifting responsibility from one set of bureaucrats to another, most of the work being done is for the purpose of keeping other bureaucrats in employment rather than satisfying the needs of the public.
    Heather Brooke

Related words: rebranding strategy, rebranding process, rebranding agency, corporate identity design, marketing strategy, branding, company rebranding, company name change, company rebranding process

Related questions:

  • How to rebrand a company?
  • What is the best rebranding strategy for a company?
  • What is the best way to rebrand a company?

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